Afternoon Light is a new home goods and furnishing startup committed to bringing a curated shopping experience at scale to a diverse audience.
In a market saturated with home goods retailers, Afternoon Light aims to bring a missing aesthetic sensibility to the table.
We created a growth focused eCommerce experience that would seamlessly incorporate editorial content and curated shopping.
We helped Afternoon Light design, build, and grow a custom eCommerce experience using Jetti and Shopify Plus.
We also guided them towards an eCommerce-focused content strategy that allowed for organic growth.
Growth in M1
Reduction in CAC
Increase in AOV
We needed to redesign the user experience to focus on conversion. The existing design was beautiful but needed improvement to guide the user down the appropriate journey.
For Afternoon Light, personalization is possibility. They aim to offer users the ability to filter home products in a multitude of ways.
This can be complex for a dropship platform, as data is pulled from thousands of stores. Our engineers worked diligently to implement a robust filtering UI to arm users with curatorial power.
We built a hierarchical, data-driven content plan to support the brand launch, which also granted Afternoon Light the ability to create unique content.
We built a scalable architecture that allowed a small team the freedom to create content that expressed their “outside-the-box” creative mindset. We utilized Shopify and Shogun to make this possible without compromising conversions or speed.
Our engineering team integrated the Jetti app and built custom large item shipping and payment integrations with Shopify plus. They also built a custom payment integration with Stripe so vendors could be paid directly from Jetti.
We integrated custom 3PL APIs so customers could view the shipping cost for oversized items before issuing payment.
We met weekly with the founders and the growing Afternoon Light team to help solve the complexities of a global drop-ship experience. Our engineers collaborated with Shopify Plus and Jetti to build multiple third-party integrations to support the shopping and brand experience.
If you want to learn more about our work with Afternoon Light, please email us at email@example.com.